The brand in brief
Who Visco is, what the tagline means, and how to write the brand name.
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Visco is a full-range supplier to hospitality businesses in the Netherlands, Belgium and Germany. We deliver everything: from fresh fish, shellfish and crustaceans to sauces and spices, from (sushi) rice, noodles and snacks to fruit and vegetables, and from drinks and wines to packaging. We also supply products under our own brand, Umai.
Serve to be served
Our tagline means: we take the worries off others’ hands, so that ours are taken care of too. We take as much work off our customers’ hands as we can, so they can focus on their guests. When they grow, we grow with them.
Always write the tagline as “Serve to be served”. It is not translated, in any language.
Facts
| Fact | Detail |
|---|---|
| Head office | Waaigat 3, 8321 MP Urk |
| Hubs | Brasem 43, Raamsdonksveer · Waterland 21, Beverwijk · Aalsvoortseweg 60a, Lochem · Macroweg 22, Venray |
| Delivery | The Netherlands, Belgium and Germany |
| Own brand | Umai |
| Website | viscohoreca.nl |
About Visco, ready to use
Writing about Visco in a press release, on your website or in a brochure? Use one of these texts word for word.
Visco Horeca is a full-range supplier to hospitality businesses in the Netherlands, Belgium and Germany.
Visco Horeca is a full-range supplier to hospitality businesses in the Netherlands, Belgium and Germany. From fresh fish, shellfish and crustaceans to sauces and spices, (sushi) rice, noodles, fruit and vegetables, drinks and packaging: Visco delivers the complete assortment, as well as products under its own brand, Umai. Its head office is in Urk, with hubs in Raamsdonksveer, Beverwijk, Lochem and Venray. More at viscohoreca.nl.
How to write the brand name
If you mention Visco in a text, a press release or on your own site, use this spelling.
- Do: “Visco Horeca” in full on first mention.
- Do: “Visco” after that, and in conversation.
- Do: “Umai” as the name of our own range.
- Do: “hubs” for our sites outside Urk.
- Do: “representatives” for our people in the field.
- Don’t: “VISCO” in capitals.
- Don’t: “Visco B.V.” or “Visco Urk” as the brand name in publications.
- Don’t: “depots” instead of hubs.
- Don’t: “sales reps” instead of representatives.