# Graphic elements

> The graphic backgrounds and when to use them.

Source: https://brand.viscohoreca.nl/en/graphic-elements

People recognise Visco faster when they keep seeing the same colours, type and shapes. The graphic backgrounds help with that.

## The graphic backgrounds

The backgrounds come in four colours: orange, blue, dark blue and black. Use them as a quiet surface behind text or images. They should not draw attention to themselves.

## Which logo version goes on top

| Background | Logo version |
| --- | --- |
| Orange | The all-white logo |
| Blue | The negative logo, with a white wordmark |
| Dark blue | The negative logo, with a white wordmark |
| Black | The negative logo, with a white wordmark |

## Files

| File | Format | Size | Usage |
| --- | --- | --- | --- |
| [visco-achtergrond-oranje.svg](https://brand.viscohoreca.nl/downloads/achtergronden/visco-achtergrond-oranje.svg) | SVG | 26 kB | Graphic background in Visco orange. Put the white logo on it. |
| [visco-achtergrond-oranje.png](https://brand.viscohoreca.nl/downloads/achtergronden/visco-achtergrond-oranje.png) | PNG | 73 kB | The same orange background as a bitmap, for software that cannot place SVG. |
| [visco-achtergrond-blauw.svg](https://brand.viscohoreca.nl/downloads/achtergronden/visco-achtergrond-blauw.svg) | SVG | 12 kB | Graphic background in North Sea blue. Put the negative logo on it. |
| [visco-achtergrond-donkerblauw.svg](https://brand.viscohoreca.nl/downloads/achtergronden/visco-achtergrond-donkerblauw.svg) | SVG | 12 kB | Graphic background in dark blue. Put the negative logo on it. |
| [visco-achtergrond-zwart.svg](https://brand.viscohoreca.nl/downloads/achtergronden/visco-achtergrond-zwart.svg) | SVG | 12 kB | Graphic background in Diepzwart (deep black). Put the negative logo on it. |