Brand guidelines
How to use the Visco Horeca brand correctly, and where to download every file.
Working with Visco on a menu, a campaign, a trade stand or a co-branded piece? This site holds the rules to follow and the files to use.
Everything is free to download. If something is unclear, or you need something that is not here, let us know at marketing@viscohoreca.nl.
Not sure a design is right? Send it to marketing@viscohoreca.nl before it goes to print or goes live, and we will take a look. Email marketing
Basics
The brand in brief
Who Visco is, what the tagline means, and how to write the brand name.
Logo
Variants per background, clear space, minimum height, what not to do, and the co-branding rules.
Symbol
The symbol on its own: when to use it and how small it may go.
Colours
Primary and secondary colours with HEX, RGB, CMYK, Pantone and RAL, and what to use them for.
Typography
Lexend as the primary typeface, Merriweather as the secondary, with weights and line height.
Graphic elements
The graphic backgrounds and when to use them.